Project Description
With head quarters in Vancouver, B.C. Inproheat Industries has been in the thermal, heat and energy business for over 60 years. Now a third generation family business the company has offices across western Canada and markets its engineering services around the world. This video is a profile of the presidnet Mr. Steve Panz (2nd Generation) and his perspective of the company from the early years through the energy crisis of the mid-70’s to present day. He explains how the company has remained viable and grown through the years by embracing new marketing and communications technologies.
Executive profiles such as this are an important part of an organization’s brand identity. The background, values and vision of the organization’s leadership is a critical part of that brand identity. After watching this interview viewers not only get a deeper sense of Mr. Panz but also the company he leads.